Do you know that by the age of 66 most of us will have seen approximately 2,000,000 TV commercials?
This is equivalent to watching eight hours of ads seven days a week for six years straight!! Therefore, there should have been creative and unusual ways of advertising to grab the attention of audience rather than the traditional commonly used ways.
Product placement was one of the most creative and affective technique used by many companies. Product placement is an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in films, TV series, or other media.
Have you ever watched top gun movie for the Hollywood superstar Tom Cruise, do you remember his Ray-Ban sunglass? Do you know that it resulted in increasing the sales of this model by more than 50% over the globe!
Also in 2002, Will Smith in his movie Men in Black 2, wore also a Ray-Ban Sunglass. That resulted in Tripling (3X) the sales of this model.
If you love cars, for sure you remember the Italian Job Movie, or in other words for sure you remember the Mini Cooper car!!This movie resulted in increasing the sales of Mini Cooper all over the globe by 22% in 2004.
Also in our Egyptian movies, we have been using product placement in many movies and TV series. For example in El Selem wel Te3ban movie a lot of brands were used in this movie, starting from Fridays restaurants, Hardees, Seat cars, Koky Chicken and other brands.
Also in Tito Movie starring Ahmed El Sakka, for sure you remember the Peugeot car the hot pursuit he made at the beginning of the film.
Finally, in Assal Eswed movie starring Ahmed Helmy; remember when he requested from the hotel guy a car with special specifications and the guy recommended for him the Whole new Chevrolet Captive!!for sure it wasn’t by chance.
As a marketer you have to always find a unique, unusual & creative way to guarantee the attention of your target audience.
Do you have any ideas ?