• Home
  • Training
    • Finance
      • Managerial Accounting
      • Financial Accounting
      • Tax Accounting
      • Treasury
      • Auditing
    • People & Culture
    • Supply Chain
    • Management
    • Marketing
    • Cyber Security
    • Data-Science & AI
    QAC | Qualified Accounting Certificate

    QAC | Qualified Accounting Certificate

    Free
    Read More
    aPHRI Certification

    aPHRI Certification

    Free
    Read More
  • Corporate
  • Consultation
    • Simflex Business Simulation
    • Development Centers
  • About Us
  • Blog
  • Careers
  • Contact
High Performance AcademyHigh Performance Academy
  • Home
  • Training
    • Finance
      • Managerial Accounting
      • Financial Accounting
      • Tax Accounting
      • Treasury
      • Auditing
    • People & Culture
    • Supply Chain
    • Management
    • Marketing
    • Cyber Security
    • Data-Science & AI
    QAC | Qualified Accounting Certificate

    QAC | Qualified Accounting Certificate

    Free
    Read More
    aPHRI Certification

    aPHRI Certification

    Free
    Read More
  • Corporate
  • Consultation
    • Simflex Business Simulation
    • Development Centers
  • About Us
  • Blog
  • Careers
  • Contact

Marketing Blog

  • Home
  • Blog
  • Marketing Blog
  • Why Content Marketing ?

Why Content Marketing ?

  • Categories Marketing Blog
  • Date July 12, 2017

Why content marketing?

Content Marketing In 2017, around 65% of marketers are intending to spend more on content marketing. Because it is proven that customers are not attracted to any regular ads, they are attracted to those who have something unique, offer a benefit and speak their language. That’s why the content is the king.

So what is content marketing? 

Content Marketing is an umbrella term which encompasses all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage defined customers with the objective of driving profitable customer action. Content Marketing

Why Marketers use Content Marketing?

It attracts new traffic.
It builds your reputation.
It encourages trust and faith in your brand.
It can influence conversions.
It can make you a separate stream of revenue.

Now what are the 3 S’s of a successful content marketing.

To assure you have a successful content, you have to follow the 3 S’s. Content Marketing has to be:

  • Searchable: As consumers’ dependency on search for what they need is increasing, Brands and marketers are concerned with creating content marketing that can be found during their time of need.
  • Snackable: Consumers demand for the on-the-go information has made catchy, little information more popular than ever.
  • Shareable: While companies work to develop meaningful content marketing, once it is online for customers, it’s the customers who judge. And the main indicator of a successful content is the user-engagement.
    Marketers need to ask themselves: Are they providing something the audience will share to their friends?


Tag:Marketing

  • Share:
Wordpress Admin

Previous post

Types of SEO
July 12, 2017

Next post

إزاي تعمل كل حاجة صح وتفشل؟ حكاية KODAK
July 14, 2017

You may also like

digital-marketing-14
ثلاث طرق تتغير بها وكالات التسويق الرقمي بسبب الكرونا
6 May, 2020
Sales-15
كيفية إدارة فريق المبيعات من خلال أزمة صحية
6 May, 2020
Recruitment-15
الاول في التقدم، الاول في التعيين
6 May, 2020

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

Latest Courses

TNA | Training Needs Analysis Workshop

TNA | Training Needs Analysis Workshop

Free
Performance Management Course

Performance Management Course

Free
CLDP Certification | Certified L&D Professional

CLDP Certification | Certified L&D Professional

Free

SiteLock
CONNECT US

 (+202) 26903875 – 24182790

 01050222191 – 01050222192

 info@hpa.com.eg

Our Location

 Egypt  8 Mohamed Anies St. Kolyet El Banat, El Mergheny, Heliopolis, Cairo, Egypt

 KSA  2512 king Abdul-Aziz RD, Almasiaf Plaza, Riyadh

High Performance Academy © 2023
one of HPA Group