Why content marketing?
Content Marketing In 2017, around 65% of marketers are intending to spend more on content marketing. Because it is proven that customers are not attracted to any regular ads, they are attracted to those who have something unique, offer a benefit and speak their language. That’s why the content is the king.
So what is content marketing?
Content Marketing is an umbrella term which encompasses all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage defined customers with the objective of driving profitable customer action. Content Marketing
Why Marketers use Content Marketing?
It attracts new traffic.
It builds your reputation.
It encourages trust and faith in your brand.
It can influence conversions.
It can make you a separate stream of revenue.
Now what are the 3 S’s of a successful content marketing.
To assure you have a successful content, you have to follow the 3 S’s. Content Marketing has to be:
- Searchable: As consumers’ dependency on search for what they need is increasing, Brands and marketers are concerned with creating content marketing that can be found during their time of need.
- Snackable: Consumers demand for the on-the-go information has made catchy, little information more popular than ever.
- Shareable: While companies work to develop meaningful content marketing, once it is online for customers, it’s the customers who judge. And the main indicator of a successful content is the user-engagement.
Marketers need to ask themselves: Are they providing something the audience will share to their friends?