Lithium Technologies developed compelling recruiting videos to showcase the company’s employer brand and bring its culture to life.
As a technology company that allows brands like AT & T and Home Depot to build customer communities across websites, mobile devices, and social channels, Lithium understood the power of dynamic video content. The company produced more than 30 recruiting videos to give interested candidates a look into life inside the office and promoted its YouTube video channel on the career pages. As a result, Lithium increased engagement by 158% and hiring by 25% .This is an example of how employer branding can be. This is the Human Resources power.
Employer Branding Case Study