Digital Marketing Usage

The Audience is the most important part when you start your marketing campaigns, and because marketing has always been about connecting with your audience in the right time and the right place , you should connect with them through the internet.

• What is Digital Marketing:

It’s the use of the internet and technology to support marketing and its has been called internet marketing , email marketing and web marketing. And here’s a quick random points of some of the most common digital marketing tools:

1- Your own Website.
2- Search engine optimization SEO: The way to optimize your website to rank higher in results pages.
4- Content: It’s the way you can attract audience by valuable content and its about words pictures and videos.
5- Social media channels: Facebook, Instagram, twitter, linkedin etc..
6-Email marketing

• Benefits of Digital Marketing Usage:

With digital marketing u could reach out to maximum people, target your audience and know what they think easily than traditional marketing that your target a global marketing and you could know the results of what’s working good on your campaign and what should you change because you can edit easily your content, and you can manage your website traffic and know the steps to write a Perfect content to attract audience.

• Does digital marketing work for B2B and B2C businesses?

Digital marketing works for all business types, in b2b business the role of your marketing strategy is to attract audience to your salespeople by your digital channels, for b2c the role of your marketing strategy is to attract audience to your website and become customers without needing to connect with a salespersons.

• Do I need a big budget for digital marketing?

It’s all depends in what your strategy needs within digital marketing channels but at the end it’s less what you will pay in a traditional way of marketing.

Author: Mona El Banna 
hpa| Digital Marketing Trainee