Let Your Company Shine

A defined  and clear employer brand can offer significant benefits to your organization. It can significantly improve application rates and put your organization  in the enviable position of having a big pool of talent to choose from. It  facilitates the company’s ability in attracting, recruiting & retaining ideal employees and helps secure the achievement of the organization’s business plan. Moreover, employer branding also raises an organization’s visibility in the job market, providing it with a unique  competitive advantage, permanently enhancing the efficiency of staff recruitment and the quality of the candidates. Company Shine

Here are some  steps will help you attract and retain the talent they need: Company Shine

• Evaluate your current employer brand awareness and reputation, through a survey research among your key external target audiences
• Define how you’d like to be seen as an employer based on a realistic assessment of your unique  strengths, and translate this into a compelling Employee Value Proposition.
• Be more proactive in using social media to share inside stories that highlight your strengths and build an authentic and engaging employer brand reputation.
• Make sure that every function within the organization understands the value of a strong employer brand to the success of the business and the role they need to play in sustaining a consistent brand experience & reputation. Company Shine

An employer brand will continue to grow and develop and requires ongoing attention. The best employer brands recognize the changing needs of their workforce and adapt accordingly. Tools like  employee satisfaction surveys, employee workshops and exit interviews can  provide invaluable insights. A strong employer brand  can be a business tool that connect an organization’s values, people strategy and HR policies to the brand of the corporate . Nowadays over 50% of employers say that employer branding represents one of the main components of the organization’s overall HR strategy. Also, as the number of temporary workers has increased over the past decade, HR teams face the challenge of building a common culture across organizations, creating a sense of belonging for all employees. Company Shine