Why you should use email marketing?

At the first you have to know An email marketing campaign is an email sent from a business to one or more customers or prospects, and email marketing is the most powerful tool for most business types Where marketers need to do more with little effort as possible, and email marketing provides it because:

• email is an easy way to reach mobile customers
• it’s an effective way to keep customers informed
• A vast majority of customers want to receive promo emails
• it’s easy to customize and integrate into other marketing tactic
• Email marketing is inexpensive
• Reach an already engaged audience
• Deliver targeted messages, Personalization and Imagery
• Email drives conversions
• Easy to get started
• Easy to measure.

How to build successful email campaign?

1-  Select the target or what want to gain from your marketing campaign!!

2- You must know that there are three types of Email

• Promotional emails ( offers or sales )
• Relational emails ( like newsletter )
• Transactional emails

3- Find out who you are talking (your target audience)

4- use tools to build your mail and Focus on Email Marketing Design, Here are some Suggested tools

• MailChimp
• Hootsuite
• Sidekick
• Boomerang

After sending the first campaign of the Email marketing you must Segment your subscribers, According to email marketers, segmentation is second on the top initiatives list this year, It’s because when you segment your database, your email campaigns become more targeted to your audience

Conclusion

If you target the right audience with the right message you can achieve the Maximum limit of conversions and don’t miss the analytics for your email marketing campaign, it’s important To determine What if you’re in the right way or not?!

Highly Professional Advisors
Digital Marketing Team