Why Quality Content is the Backbone of Any Inbound Marketing strategy?

Many brands that are new to inbound marketing struggle to understand just why content creation is such an invaluable element in any inbound marketing strategy.

First: what is inbound marketing?
Inbound marketing involves using tactics that help potential customers find your brand. In other words, you’re not expending energy and resources sending marketing messages out to people who may not even be interested in what you have to offer. Instead your focus will be on strategies that attract customers to your website That means creating great content, sharing relevant posts on social media, optimizing your site and content for SEO. This is a fundamental change from the way that companies used to understand marketing. Today, people don’t want to be interrupted. They don’t want banner ads advertising something they’ve never been interested in. All this means that brands have had to change the way they sell themselves to potential customers. And in this brave new world, content is king.

Why content?

Inbound marketing does not work without content. How are you going to attract visitors to your website if you don’t have something for them to enjoy once they get there. Content can mean a lot of things when it comes to inbound marketing. Here are just a few of different types of content that brands use:
 Social media content
 Blogs
 Webinars
 Video
 Live streams

How is content marketing different from inbound marketing?

Content marketing and inbound marketing are very similar in a lot of ways. The premise of both is to bring customers in, rather than interrupting them with an ad for, say, shoes, when they’re browsing for something completely unrelated, like dental services or preschools. The difference is that content marketing is elements of inbound marketing, without content marketing you can’t have inbound marketing. 

Author: Ahmed Hosny  
hpa| Digital Marketing Trainee