“Growth Hacking” The milestone of sustainable success”
So if you are starting your new start-up company, you need to focus basically on growth not marketing! In order to get rapid results.Growth Hacking
Yes! There is a huge difference between being a smart marketer and growth hacker. Simply a growth hacker can be a marketer but not vice versa. In this article, you will know the difference between growth hacker and marketer, what are the tools that growth hacker uses, and steps of becoming a growth hacker.
Firstly let me tell you who is called a hacker? “Hacker” is someone who thinks outside the box, disregards the rules, and discovers new ways to solve problems. He is creative and loves to experiment with new things. In other word, his main focus is “growth”. He implements every single idea to growth and innovation. His main goal is growth, and his technique is growth. “Growth” is the easier half to understand: as Sean Ellis says, a “growth hacker’s true compass is north.”. And what makes it special is its flexibility. It doesn’t matter if you’re a one-man startup or a multinational corporation. Growth hacking will work for both. So the term growth hacking utilizes analytical thinking, product engineering and creativity to significantly increase company core metrics.
Meanwhile, Growth hackers have a particular set of skills that often includes coding and programming, while marketers don’t.
Growth hackers focus on growing a business, marketers on promoting it. Marketers care about branding, emotions, and storytelling, while growth hackers try their best to make a business flourish. Growth Hacking
Marketers care about customer acquisition, growth hackers about all phases of sales/product funnel.
Marketers and growth hackers use the same channels, but growth hackers are always looking for innovative solutions and new ways to use those channels. Growth hacking uses content marketing, emails, social media, and SEO (just like marketing), but also viral and paid acquisition, plus Display ads, Facebook ads, Google ads, etc.
Growth hackers have a higher tolerance for risk. Growth Hacking
To cut it short, Growth hacking can get impressive results in no time while digital marketing can’t.
So after knowing the headline difference between both of them, now we need to know the tools that most growth hacker uses
- Viral Acquisition: encouraging existing users to share your product or service with new users.
- Paid Acquisition: digital marketing channels (social media platforms, Google Ads and SEO).
- Call Centers / Sales Teams: Customer relationship is the most important and effective method to build new customer like if you got satisfied with my product or brand you will defiantly tell your friends about it and they will use it and recommend it to others and so on
- Content Marketing: blogs, infographics, and viral videos to increase brand awareness and site traffic.
- E-mail Marketing: If you believe a growth hacker’s job is not just to increase new users/customers but also to engage them or encourage them to spend more money, then e-mail marketing is a significant part of their arsenal.
- Search Engine Optimization (SEO): Don’t be fooled: what most mainstream SEO books and articles talk about is very different from what startups do for SEO. Startups that use SEO effectively build a scalable infrastructure that applies to tens of thousands or millions of pages. Most of the SEO theory on the web is focused on ranking for just 5-10 keywords.
- A/B testing and Analytics: Though this is not an acquisition method, there is no doubt that heavy data analytics and A/B testing helps a growth hacker improve their acquisition and conversion funnels.
So if you are a startup company, go find a well-qualified growth hacker, not a digital marketer, u need a full analysis of the market,t a little bit risky, then get a digital marketer who can build a plan based on what growth hacker has done! Search for someone who has done it and succeeded in it. Simply find a one who can do it not one who can say it.