Facebook New Trends

Facebook gather over 1.86 billion monthly active Facebook users, and has become the vital source of online communication for people and loads of brands. It’s now referred to as a  powerful business tool that participates in raising awareness, and drive sales. No matter what’s the industry or your business objectives are, you can achieve them on Facebook. Endless improvements are applied to Facebook’s communication features – so let’s look at what’s popular in 2017 and get to know Facebook New Trends.

Live Streaming

Uploading a photo on Facebook is super easy. Live streaming is also one of the easiest activities you can practice of Facebook New Trends. Live streaming is about engaging with specific audience who can help your content to go viral through likes, comments, and shares. Statistics state that videos are 80% more effective and engaging than photos and 30% more appealing than text statuses. Comments can go over a high rate, as it’s a new way of immediate communication. Facebook users assume the shorter the video, the better it will perform. Well, it’s a bit different here. Videos from 20-45 minutes perform better that short ones of 8 minutes or less. You just have to deliver it the right way to the right target audience. The more your video is related to the audience interests and background the better results you’ll achieve. Follow the steps below and start your first Facebook live stream!

• Click Live Video at the top of your News Feed
• Write something about your live video
• Click Go Live

360 Photos

Pictures attract people’s attention more than text do. What if these pictures can show you a full wide view. 360 Photos takes the audience to go very deep with the brand. Driving more ads can be done easily using 360 photos, as it transfers the viewer to another state. The state in which the brand creates to achieve the best out of this picture and deliver its message smoothly. 360 photos is a great tool to drive the customer to take an action. There are a few ways to create a 360 photo:

• Take a panorama with an iOS device or Samsung Galaxy phone
• Capture a 360-degree photo on your phone using an app like Street View or Google Camera
• Take a 360-degree photo with a 360 camera, such as the Samsung Gear 360, RICOH THETA S, 360Fly, Giroptic 360 Cam or ALLie Camera

Ecommerce “Shop Now” button

Facebook pages are now serving people and their business. Its very important to take the advantage of Facebook New Trends and drive conversions to your website. Using the “Shop Now” button will enable your customers to purchase your products directly after logging on your page. Let’s inverse the situation and see what happens if customers opens your page. They wont take a direct action, as they weren’t driven to do the exact thing you want them to do since they view your page. Moreover, when customers are directed to your website, this gives your brand a higher credibility because you have your own entity and structure.

Facebook messenger bot

Facebook is offering marketers a new tool that can help them a lot with their business. It typically focus on the messages response time. According to BizPeport data, an average of two thirds of the audience want to communicate directly with brands through the messaging apps. The faster you reply to their inquiries, the better image you’ll get for your brand. Facebook Messenger offers a chatbot service to help in your communication with your clients and customers. Chatbots can be managed to answer FAQs or send basic information on spot. It’s a great way to reply to customers’ inquiries in a very short period of time. The higher your reply speed is, the higher credibility on the web you’ll get.

hpa | Digital Marketing Sector