Worst 3 Content Marketing Mistakes To Avoid

“Content isn’t the king, it’s the kingdom”—Lee Odden

Then why does content matters more than ever?
Content Marketing in 2017, around 82% of consumers feel more positive about the company after reading a custom content. As it is proven that customers are not attracted to any regular ads, they are most probably attracted to those who present something unique, adds a value to them and the reader says ‘this was written specially for me’, that’s why the content marketing is the marketer’s kingdom.

So What Is Content Marketing?

Content Marketing means creating and sharing content that builds trust capital to attract and convert prospects into customers, and customers into consistent buyers.

Now let’s discuss some of the worst content marketing mistakes to avoid:

• Not Knowing Your Audience

By not taking time to research and understanding your audience, how can you know what topics grabs their attention? So you need to answer what’s your audience age range, job title, education level and financial level.

• Failing To Provide Quality

Focus on quality not quantity. When you start putting out junk, you start losing readers, leads and ultimately customers.

• Missing Call-To-Action

When it comes to content marketing, many marketers forget to add calls-to-action (CTA) to various places across their marketing channels. There is no better way to guide people to other parts of your site than through clear CTAs such as:

For more info and registration visit www.hpaconsultant.com
#hpa #ThinkDigital #Reach_your_audience #ContentMarketing

Author: Omar  Mahmoud Amin  
hpa| Digital Marketing Trainee