Blog Writing

Writing a blog needs some skills as well as some tips to be presented perfectly.

Blog writing is a way to the success of your marketing. Without it, your SEO will fail completely, you’ll have nothing to discuss in social media, you’ll have no clout with your leads and customers. Blog writing will help you: 

• Gain your client to be your friend.
• Share your thoughts with your friends to reach your target point.
• Describe your product fast, simply & clear with an interesting style to reach your audience.
• Describe your product features with accuracy & specification.
• From time to time give a comparing point between the products “step by step” with your competitor product.

Here, we have 15 ideas & tips for Digital Marketing – Blog Writing:

1.Concentrate On Audience-Value Above Brand Value

Blog writing should be relevant to the target audience, above all. Many marketers understand that writing about their products or services can help educate audiences, as well as add value from a search marketing perspective. However, content that provides true value to an audience need (even seemingly at the expense of brand goals) wins with audiences and search algorithms alike.  

2.Limit Mentions Of Your Business

Do your blog posts include multiple mentions of your company, your product(s), your research, your proprietary methods, your people…or, worse. Yet, multiple links to these things? Even if this is done in the natural context of the content, you are most likely coming across as overly promotional. Focus on information of value unrelated to your organization and it will appear more authentic.

3.Share Your Knowledge Generously

Good content is useful content. Share real insights, tips and tricks that can help your clients and prospects. And don’t be afraid to share your “secret sauce.” If a Michelin star chef gives you his recipe, that won’t make you a great cook. Sharing generously shows confidence and industry leadership.

4. Step Outside Your Own Box

Corporate bloggers often write about what they know best: themselves. Sorry, but you are boring. Identify an issue in the marketplace on which you have unique insight. Give helpful tips or tricks to people dealing with that issue. It sounds simple, but it can be tough to step outside your own box. The reward is worth the risk, and your content is more likely to be read and shared.

5. Help Your Audience Reach Their Goals 

Business owners who understand connecting with their audience will ensure their content provides real value. By solving the readers’ problems, educating and helping the audience members reach their goals, business owners will connect and resonate with their audience in a true, authentic way.

6. Tell A Story

People are inundated daily with information. Get your point across by telling a story in context of the information that educates your audience.

7. Keep It Conversational

If you read your content out loud, does it sound like  something you’d actually say? Would you let your sales team use it in conversation word-for-word? If not, edit. Keep reading it until you’d be proud to actually say it. 

8. Make Your Content Product-Adjacent

Don’t even mention your product. Simply provide answers and information that is relevant to someone who would use your product. If you sell refrigerators, you can blog about kitchen remodel design trends or healthy eating tips.

9. Appeal To Audience Lifestyle

With proper persona research, the lifestyles of your audience should become clear. Focus on creating educational and enlightening content that would fit, support and enhance your audience’s lifestyle. You can present products and services via tutorials, walkthroughs, news, expert opinion, advice, FAQs and creative story lines. Educate and guide the customer journey to your brand without being pushy.

10. Make Use Of Search Data 

By analyzing the most popular search queries in your industry, you’ll naturally and easily be able to create insightful articles that are relevant to your audience. If there’s a topic that is trending, jump on it and ride that wave of interest. The more your audience has an interest in your topic, the less “salesy” it will feel. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. 

11. Focus On What Excites Your Audience

Customers are self-interested; consider utilizing branded content techniques. If you focus on what excites them and let your brand take a back seat as you have an engaging conversation with your audience, you’ll likely earn the loyalty of a more engaged customer base.

12. Give Away Information

Don’t talk about your product or solutions in your content. Think of your marketing content as a pro bono conversation. Provide your audience with information that is useful for them to solve or address a problem they are having in their business. Give it away. Once they see you as a thought leader they will eventually reward you with their more complex business needs.

13. Build Brand Trust

Consider what your clients need from you, not what you want them to need. As long as you are entertaining, helpful and can provide them with a resolution, they will trust your brand and will be more likely to work with you.  

14. Answer Questions

Do your research and identify the top questions your customers and prospects are asking. Then, focus on answering those questions. Your customers’ questions will tell you what they want to read about. Identify the need and write content that meets and fulfills that need.  

15. Be Helpful 

Step away from the “salesy” content and focus on tips, direct answers to frequently asked questions and “how to” go through blog writing. When you are willing to share expertise for free with no ulterior motives blogs are more likely to feel genuine and resonate readers. Your expertise is valuable and helps empower readers. This type of non-salesy content is ironically a powerful sales tool.

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Author: Mohamed Youssef
hpa| Digital Marketing Trainee