Digital Marketing Course

Module 1: Digital Marketing Course Fundamentals

• The Digital Age Vs. Old-Fashioned Marketing Practices
• Digital Marketing Major concepts
• How do you launch a business in the digital world?
• Social Media Engagement & Marketing
• What is the content? How does content marketing help a brand succeed?
• What is SEO and how does it impact your efforts at digital marketing?
• An overview of email marketing and where it fits into the sales process.
• What is a strategy for measuring digital marketing? How can one be implemented effectively?

Module 2: Building Your Website and Managing Your Online Visibility

• Establishing your marketing goals and measurement Must-haves for your Business Website
• Building personas and structuring the audience
• Manage the Dos and Don’ts for your Website Content
• Using SEO tactics to increase visibility
• Evaluation of website SEO and competition research
• Analysis and research of keywords
• Content optimization and links building
• Comparison between on-page and off-page SEO
• Programs that automate the SEO procedure
• Iteration and measurement strategy
• Success stories and case studies

Module 3: Content Marketing & Blogging

• What is the Content Marketing?
• The function of content marketing in the context of multi-channel marketing
• Recognising your company’s goals for content marketing
• Determining important user paths and touchpoints, as well as developing engaging content for your target segments at the right moment and place.
• Brand storytelling, which combines the idea of storytelling with the role of branding.
• Content distribution strategy using integrated marketing across digital media channels.
• Analyzing success using KPIs and data
• The role of content marketing in SEO and PR
• Motivational case studies for content marketing

Module 4: Email Marketing & Social Media

• An Overview of Social Media Sites
• Facebook, Twitter, LinkedIn, and Instagram: How to Choose the Best Social Media Mix for Your Business
• Constructing the Social Assets and Strategy Setting
• Strategies for audience Segmentation
• Creation and Distribution of Content
• Moderation of Digital Engagement & Channels
• The importance of email marketing and its place in the broader digital marketing mix
• Tips for crafting the ideal email shot
• How to increase open rates and writing styles?
• What metrics should be monitored for email campaigns?
• Success stories and case studies

Module 5: Performance Media & Digital Advertising

• Introduction To Social Media Advertising
• Overview of the top players in the digital advertising business
• What are the common objectives of online marketing? Conversion, lead creation, and engagement are discussed
• Google Adwords and account setting
• Google Campaign Structure & Best Practices
• Ad Sizes and the best way to create effective ad copy?
• Ad campaigns comparing display and search
• How to Measure the Performance of Google Advertising Campaigns and Optimisation Techniques?
• Social Media Advertising Introduction
• Structure of the Facebook Campaign and Ads Manager (Power Editor)
• Various Facebook Campaign Types and Instructions for Setting Up Your First Campaign
• Establishing audience segments based on interests and demographics
• Reporting Campaign results and metrics to evaluate marketing goals
• LinkedIn Advertising introduction
• Set up and Targeting Techniques for LinkedIn Campaign
• Twitter Marketing & Advertising Strategies
• Creating a Twitter ad campaign and using optimization techniques
• A Brief Introduction to Remarketing in the World of Digital Advertising
• How split testing works and A/B testing in the digital sphere
• How can I build landing pages that work?

Module 6:  Digital Analytics & Measurement

• Introduction: The value of marketing analytics in evaluating the success of your company
• How to Measure the Performance of Websites and Landing Pages
• Metrics to assess your Social media marketing’s efficacy
• What should you consider while evaluating your SEO efforts?
• How to evaluate your social media efforts with Google Analytics?
• How do I set conversion and goals in Google Analytics?
• Advanced Google Analytics techniques for measuring email marketing, PPC, and social media

After the Digital Marketing course completion, Participants will be able to:

• Differentiate Between traditional and digital marketing.
• Choose the best social media channel for your business.
• Create Content and how to distribute it.
• Understand what SEO is and how it is used to serve your business.
• Know the role of content marketing in a multi-channel marketing world.
• Understand what is Google Adwords and how it’s used.
• Set goals and conversion on Google Analytics.

• Business Owners, entrepreneurs
• Anyone interested in beginning a career in digital marketing