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Developing a Content Marketing Strategy

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong.The first step to get into competition is to have a solid, smart content marketing plan in place.You may have heard how important content creation is, but as we’ll get into throughout this blog, it needs to have a well-planned purpose. Content marketing strategy, content strategy, and content plan. People often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), but each is a bit different:

Content Marketing Strategy

At its core, your content marketing strategy is your “why.” Why are you doing content, who is it that you’re trying to help, and how you will help them in a way no one else can. Companies typically use content marketing to build their audience, increase revenue, lower their costs, or better customers.

Content Strategy

On the other hand, content strategy dives deeper into the creation, publication, governance of useful and usable content. Note that content strategy often goes beyond the scope of a content marketing strategy, as it helps businesses manage all of the content they have.

Content Plan

In contrast to the other two, a content plan is very tactical. It documents the specifics of how you will execute your strategy, and who on your team will be handling each task. It’s important to understand that you need a content marketing strategy BEFORE you build your content plan. Think of it as a marketing plan that specifically relates to content; thus, it should include details such as the key topic areas you will cover, what content you will create, when and how to share your content, and specific calls to action you will include.

Author: Mohamed Youssef
hpa| Digital Marketing Trainee

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