Types of Search Engine Optimization – SEO Types of SEO suggest, there are stark differences in the approach and long-term results of white hat and black hat Search Engine Optimization. Though, both types of Search Engine Optimization have their proponents, most companies/websites with long-term, …
Consumer Behavior One day you feel like you want to hit the grocery store to get some groceries; you reach the milk shelf and you find several brands of milk; you stand there for a while then you make your …
BMC: Business Model Canvas The Business Model Canvas was proposed by Alexander Osterwalder based on his earlier book: Business Model Ontology. It maps the business’s strategic, operational, and marketing processes into 9 building blocks where you get a broad and wide view of …
Pike Place Fish Market Choosing one’s attitude, playing at work, making someone’s day, and Being present. As Egyptian employees working in different kinds of companies and different industries, the first thing that comes to our minds when someone mentions ”work” …
Marketing Stories | A Recent Trend Marketing nowadays is not like before, many companies had started to go for Content Marketing due to its high efficiency and success, but many other International Brands are now working on people’s emotions as we may …
Nostalgia Marketing | Sweet Memories People most of the time first experiences of everything are objectively perceived the best. However, this is not a rule, but people are always fooled into thinking that the past was perfect, which is not …
Do you know that by the age of 66 most of us will have seen approximately 2,000,000 TV commercials? This is equivalent to watching eight hours of ads seven days a week for six years straight!! Therefore, there should have …
Lithium Technologies developed compelling recruiting videos to showcase the company’s employer brand and bring its culture to life. As a technology company that allows brands like AT & T and Home Depot to build customer communities across websites, mobile devices, …
Twitter Marketing Effective Marketing on Twitter Although twitter is a short message communication and you can only share 140 letters to your followers but it’s widely used in Marketing. Most of CMOs ( Chief Marketing Officers) use twitter to get …
SWOT Analysis And PEST Analysis SWOT Analysis Definition Situation analysis in which internal strengths and weaknesses of an organization, and external opportunities and threats faced by it are closely examined to chart a strategy. SWOT stands for strengths, weaknesses, opportunities, and …