Digital Marketing Diploma

Overview:

Professional Digital Marketing Diploma
76% of people feel that marketing has changed more in the past two years than it has in the previous fifty. 

Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Effective integration is key, but leading your team or directing outside marketing partners can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions. At the same time, the accessibility and flexibility of digital marketing can result in multiple parts of your organization each leveraging different tools without integration into a centralized enterprise-level strategy.

Our Digital Marketing Diploma will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment.

Content:

• Introduction to Digital Marketing (4 Hours)
• Build-up your website ”Host – Domain – WordPress/WIX’’  (15 Hours)
• Content Marketing (8 Hours)
  • Create Content (Posts – Blogs – Newsletter – infographic)
  • Generate leads with Content Marketing

• SEO ”Search Engine Optimization” (16 Hours)
  • Local & International Keyword Strategy
  • Search Console
  • Competitors Analysis
  • Keyword Research
  • On Page Optimization
  • Off Page Optimization
  • SEO Tools
• Social Media Marketing (10 Hours)
• listening
• Monitoring
• Management
• Social Media Marketing (Part 2 – Paid Activity) (16 Hours)
  • Learn the best practices and the hidden secrets of how to create a successful Facebook campaign
  • Learn the basics of creating social media campaigns on social media platforms (Instagram, Twitter, LinkedIn, Snapchat )
  • Exercise and implement during the in-course workshops
• Google AdWords and Display Network Advertising (12 hours)
  • Plan and create a successful Google SEARCH & GDN CAMPAIGN 
  • Learn the Pest practices for creating and managing Google AdWords Campaigns

• Email marketing (4 Hours)
  • Writing Styles and how to ensure an increasing open rate?
  • What are the Email Campaign metrics to look after?
• Fundamentals of Google Analytics (6 Hours)
  • how does it work
  • Reports
  • Event report
  • Real time
  • Audience
  • Equations
  • Behaviors
  • Conversations
• Create Digital Marketing Strategy and Plan (4 Hours)
• Manage full Campaign Activity (Practical) (5 Hours)

Who is this diploma for ?

• Marketing Executives, Managers, Senior Management
• IT Managers
• Business owners
• Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
• Anyone looking to pursue a career in digital marketing
  This diploma benefits various levels of skill and experience, and will empower you to maximize the impact of your marketing through powerful digital tools

Key Benefits:

After the completion of this program, participants will be able to:

• Learn the techniques of building a reliable website without writing a single line of code
• Reveal the ingredients of viral content by learning the pillars of content marketing
• Learn the way search engine works and what are the keys to boost your website ranking in the search engine
• Explore case studies and success stories
• Develop an implemented experience on how to make the right Social media marketing mix
• Discover the secrets of creating a successful Online Advertising Campaign on (Google AdWords & Display, Facebook, Twitter, LinkedIn, Instagram,)
• Practice the advanced techniques and best practices for using online advertising platforms to achieve higher ROI
• Develop a killer email marketing strategy and drive sales through email
• Create a reliable Digital Marketing plan and strategy that drives revenue and boosts your organization’s success
• Dive deep into the internet data to conduct online market research, brand name monitoring and online competition analysis
• Control your campaigns by learning to set goals and KPIs
• Monitor and optimize your running campaigns
• Get well prepared for Google Ads Certificates and Facebook Blue print Exams